Colleagues from Alexander Accountancy and Alexander’s Financial Planning saw motorcycle racer Aaron Daykin, who both companies are sponsoring, in action in a prestigious cup competition.
Representatives of the businesses and their guests saw Aaron taking part in the BMW F900R Cup when it took place at major Leicestershire motorsport circuit Donington Park over the weekend.
Burton-on-Trent-based Alexander Accountancy and independent financial advice business Alexander’s Financial Planning are getting behind Derby-based Aaron in two separate race series for 2026.
Alexander’s Financial Planning, led by Stuart Reynolds, is sole sponsor for the BMW F900R works class in the British Superbike Championship, with Aaron competing under the name Alexander’s Financial Planning (AFP) Racing.
Alexander Accountancy is among the sponsors for Aaron when he competes in the No Limits Racing series in the category of the Premier Sport Cup.
Completing eight laps at Donington Park with a total distance close to 20 miles, Aaron finished in 11th place out of the 32 riders to finish.
The visitors from the two businesses had the chance to watch Aaron close up and see his bike firsthand.
Aaron Daykin in action at Donington Park
Alexander Accountancy Managing Director Wayne Penlington said: “Great to watch Aaron Daykin racing in the BMW 900 Cup at Donington Park for Alexander’s Financial Planning AFP Race Team.
“Starting in 18th position and battling his way up to an impressive 11th place finish — a fantastic drive and great progress throughout the race. Well done Aaron. We are proud to support the journey and looking forward to the next round!”
Stuart Reynolds said: “Thanks to all that came to support us at Donington. Onwards and upwards. Next stop for us is Knockhill, Scotland.”
Launched in 2024, Alexander’s Financial Planning is an Independent Financial Planning business that provides personal financial planning reviews for Alexander Accountancy clients and contacts.
Alexander Accountancy provides key services for clients, including tax planning, business advice, budgets and forecasting services, as well as the preparation of company accounts.
The team are also experienced in supporting new start-ups through to established small enterprises looking to scale up.
