Alexander Accountancy and Alexander’s Financial Planning are supporting local talent by sponsoring motorcycle racer Aaron Daykin.
Burton-on-Trent-based Alexander Accountancy and independent financial advice business Alexander’s Financial Planning are getting behind Derby-based Aaron in two separate race series for 2026.
Alexander’s Financial Planning is sole sponsor for the BMW F900R works class in the British Superbike Championship, with Aaron competing under the name Alexander’s Financial Planning (AFP) Racing when it kicks off with official testing at Donington Park on April 3.
Aaron said: “It gives me great pleasure to announce that for 2026 I will be riding for Alexander’s Financial Planning (AFP) Racing in the British Superbike BMW F900R Cup.
“AFP Racing is a newly formed team this year, competing within the British Superbike paddock and looking to build their racing success off the back of the highly thriving businesses.
“I’ve been fortunate enough to be sponsored by Alexander Accountancy for a couple of years now, and with the launch of their new independent financial planning business, I’ve got the incredible opportunity to represent them on the national stage in motorsport.
“Alexander’s Financial Planning, led by Stuart Reynolds, provides independent financial planning services tailored to individuals, families and business owners. Their focus is on delivering clear, structured and personalised advice to help clients plan confidently for the future.
“Thank you to David Alexander, Wayne Penlington, Phil Brailsford, Richard Faulkner and Stuart for this fantastic opportunity I’ve been given for the 2026 season.
“We had a great launch event at Burton Rugby Football Club last weekend, getting the news out there to some of AFP’s finest clients and contacts. The first round can’t come soon enough. Let’s get this show on the road.”
Stuart Reynolds said: “We are excited that Aaron will be riding for Alexander’s Financial Planning (AFP) Racing in the British Superbike BMW F900R Cup. He is a fantastic talent so we wish him every success for the season ahead.”
Alexander Accountancy is among the sponsors for Aaron when he competes in the No Limits Racing series in the category of the Premier Sport Cup.
Alexander Accountancy Chairman David Alexander said: “We are delighted to sponsor Aaron and his team. Alexander Accountancy is invested in the prosperity and wellbeing of the community we serve so we are pleased to support local talent like Aaron in their pursuit of success.”
Alexander Accountancy provides key services for clients, including tax planning, business advice, budgets and forecasting services, as well as the preparation of company accounts. The team are also experienced in supporting new start-ups through to established small enterprises looking to scale up.
Launched in 2024, Alexander’s Financial Planning is an Independent Financial Planning business that provides personal financial planning reviews for Alexander Accountancy clients and contacts.
